Fifteen Years of Brother Philippines, Consumer Service

From the time it was set up in the Philippines in year 2000 as one of the sales offices worldwide of Japan based Brother Group, Brother International (Philippines) Corporation has since then grown phenomenally.

Starting with a small group of a dozen staff led by Japanese expatriate and former Brother Philippines President Takatoshi Kawakami and selling facsimile machines only, the company has fast become one of the country’s leading providers of home and business IT peripherals.

From its first-full year sales of Php 65 million, the company is now a Php 1-billion plus sales company that is complemented by a dedicated workforce, an extensive network of provincial offices, accredited distributors, nationwide resellers and a network of Authorized Service Centers.

For current and first Filipino President of Brother Philippines Glenn P. Hocson, having the right products, committed partners, dedicated associates and adherence to global standards have fueled the company’s success in this market.

For one, the company is well known for its customer focus – embodying Brother Group’s “At your side” mantra that pertains to its “customer first” approach where it provides the best possible quality of products and service to its clientele. 
Providing the right technology for home and office

Over the years that it has been operating in the Philippines, Brother has provided Filipinos with reliable, durable and high speed laser and inkjet printers, multi-function centers (MFCs), sewing machines and label makers, for use at homes and businesses.

And as the Filipino customer changed over the years, the company subsequently responded by innovating, such that from offering single-function printers, the company now has an innovative line up of multi-function, or all-in-one printers. Brother is the first company in the Philippines to launch the A3 Inkjet MFC where you can also print in the A3 or poster-size paper, a big plus especially for those in the creative profession and those in the printing business. The company also made printing more efficient with the introduction of its refill tank system MFC models.

The company further enhances Filipinos’ creativity and skill set in crafters by providing endless creative possibilities with its home products – the sewing and embroidery machines. In the offing are more exciting products for both hobbyists and entrepreneurs like the ScanNcut, character-model embroidery machines, as well as character-model Ptouch label makers. 

Hocson said, “We will continue moving forward, and be one with our partners and stakeholders in providing unique, original and reliable products and services that help our customers be creative and succeed in their respective endeavors.”
Fulfilling social responsibility

 As the company grows bigger, it also makes sure that it gives back to the communities. 

The Brother Group takes protecting the environment seriously, hence Brother Earth was launched to share the group’s on-going efforts for environment protection and to introduce various environmental technologies being developed.

In the Philippines, Brother Philippines has been supporting reforestation efforts to revive the Marikina Watershed. Since 2010, Brother Philippines has also been conducting tree planting activities for the watershed while also donating farming equipment to the community.

For its other sociaI responsibility projects, the company has adopted a school under Brigada Eskwela and Lakbay Aral programs, has carried out livelihood projects with the Ati of Boracay, and has participated in the Philippine Cancer Society’s “Relay for Life” for the benefit of breast cancer patients and survivors.

Moving forward

Brother Philippines has definitely gone a long way since it started 15 years ago. It has experienced challenges in the business, but all those events constitute to what the company is today: a bigger and more established company.
Moving forward, Hocson said that the company will further intensify customer engagement with better customer service through “Customer Plus Program”. The company will also expand sales to government, corporate and small and medium business sector and provide non-box solutions and services such as Corporate Customer Portal.
“In the next years, we will be working hard towards welcoming another 15 years of fulfilling growth as we help more Filipinos with the products that we provide them. We are committed to giving them the best of technology to make working at their homes and offices more productive and efficient.

‘GrabTaxi’ simplifies trade name to ‘Grab’

GrabTaxi reforms with new trade name, simplified from the current GrabTaxi branding to only Grab. Inslashout shares the full details with this publicized letter from GrabTaxi head 

Dear GrabTaxi traveller,
For the past few years, you’ve honored us by choosing to use our service. As founder and CEO of the company, I would sincerely like to thank you.

Today, GrabTaxi is embarking on a new journey. From this day forward we will be known as simply as – Grab. Many of you are our pioneers, you took a chance with us when many others doubted us. You were so patient with us when we couldn’t deliver. You helped us grow to be the largest tech start-up Southeast Asia has ever seen. But we still have so much more to learn from you. Your loyalty has been incredibly humbling and is what motivates us to strive and improve even more everyday. We’re not slowing down at all, in fact, we’re just getting started.

Looking back, It’s very humbling for me to think of how we started. Our first office was a little guardhouse and the whole team could fit around one small coffee table. We didn’t even have internet and had to tether off internet from our phones to our computers. It was 2012 and all we set out to do was to help people by improving the taxi service.

Then we realised we could do more. We can truly change the way people travel for the better, not just in our city, but throughout Southeast Asia.

We started new transportation services around the region with cars, bikes, deliveries and more. And our simple idea grew to something much bigger. 

Because of this, we are more determined than ever to make sure we are accessible to everyone, anytime, anywhere. No one should be left behind. And we will keep on raising the bar for the safety of our service. No ride is better than an unsafe ride. The Grab team and I live by these missions. 

So let’s continue on this journey together. We are determined to make our region a better place and because of your support we are already doing so.

As such, I’m sure you will love Grab as much as we do. Welcome to the new Grab!

Your fellow Grabber,

Anthony Tan

Grab CEO

Smart Facebook virtual party!

Smart hosts ‘virtual party’ in country’s first Facebook Live video
Amidst the frenzy of revelers at the much celebrated Dinagyang Festival in Iloilo over the weekend, unrivaled mobile services leader Smart Communications, Inc. (Smart) broke new ground as it became the first brand to pilot Facebook Live in the Philippines.
The latest feature of the world’s biggest social networking site, Facebook Live allows users to broadcast live video content as a new way to engage followers. For a more shared experience, Facebook Live also allows viewers to post their comments and interact with each other in real time.
The feature was first introduced for use by US celebrities last August, and was then rolled out for verified accounts of public figures, news sites, brands and other users just last month.
Party at your fingertips
For its pilot Facebook Live video, Smart broadcasted a 20-minute segment of the Love Dance, one of the biggest electronic dance music celebrations at the Dinagyang Festival last Jan. 22
The live video came as a regular notification to the followers of Smart’s official account on Facebook. Upon clicking the notification, they were directed to the live video, which featured the rousing beats of Smart ambassadors and party staples DJ Ace Ramos and MC Pao.
Viewers from all over the county streamed in and posted their reactions – mostly in awe of the new feature and thrilled to be able to join the celebrations virtually on their mobile devices: “Ang sarap pumasok sa screen at maki-party (If only I could enter the screen and join the party)!,” commented user Jaylord Ambe. “This is amazing!,” user Jr Florentino chimed in.
The next day, Smart once again tapped Facebook Live to broadcast the set of Smart Ambassador Inno Naguit at the Dinagyang Invasion, another major electronic dance music celebration, eliciting positive responses from viewers who got to share the festival experience despite being miles away.
Each Facebook Live video was automatically published on Smart’s Facebook page, which was later viewed and shared by the thousands of followers.
Forefront of mobile technology
“Smart has always been at the forefront of mobile innovations in the country, and we are very honored and thrilled to be the first brand to launch Facebook Live in the Philippines, which promises another awesome Smart Life experience for Facebook users,” said Kathy Carag, Smart Brand Head.
“This new feature not only stretches the capabilities of Facebook, but also opens great possibilities for us to enrich the mobile lifestyle of our subscribers, who can now tune in to witness significant events and share the experience with others in real time – all with just a few taps on their smartphone,” she added.
History of innovations
Smart’s launch of Facebook Live follows a string of mobile innovations and product offers which Smart introduced to keep Filipinos abreast with the latest technologies, enriching their digital lifestyle.
Smart recently pioneered the ‘Shared Data’ scheme which allowed postpaid and prepaid subscribers to share data volume conveniently with their loved ones so as to keep them connected online, with access to the widest breadth of digital content – from music and videos to games and more – on their mobile devices.
Last year, Smart led the way for Southeast Asia’s first Smart LTE Multicast of a live event through the use of the evolved Multimedia Broadcast Multicast Services (eMBMS). After pioneering and launching the use of LTE in the Philippines in 2012, Smart also conducted the country’s first trial of LTE-Advanced in 2013, joining only a handful of carriers around the world with such capability.
Smart offers fast and reliable broadband services via its nation-widest network, which is backed by the country’s most extensive fiber optic footprint that spans over 100,000 kilometers.

Epson increase market presence in Cebu, joins festive Sinulog fair! 

 Digital imaging leader Epson Philippines displayed its heightened commitment to Cebu by joining the recent Sinulog festival. Epson’s unique float featured a giant Epson inktank system printer along with Epson Cebu employees and 2015 Ms. Cebu 2nd runner-up Aivy Mae Castro.

“This is our first time to join Sinulog and our participation echoes our aim to bring world-class, pioneering digital imaging technologies to the VisMin region and Cebu City in particular by bolstering our presence in the Queen City of the South. On a macro scale, this is aligned with our strategy of strengthening our presence outside Metro Manila to confidently offer our services to the expanding economies of the different regional centers in the country,” said Carlo John Ortiz, Head of Epson VisMin. 

Just last December 7, Epson inaugurated its new Cebu office at the 4th floor of the NIC 2 Bldg., at Capitol Square, N. Escario Street, Cebu City. Along with its regional warehouse and depots also stationed in Cebu, Epson’s new sales office signifies the company’s big plans for the region.

“Epson’s investments in Cebu are just the beginning. With improved initiatives that will excite the market, the support of our regional trade partners, and by providing new, innovative, cost-efficient products, we are confident that Epson will be more responsive to the different needs and requirements of our customers and become the brand of choice in Visayas,” added Ortiz.

 What is Epson?

Epson is a global technology leader dedicated to driving innovations and exceeding customer expectations in printing, visual communications, quality of life and manufacturing. Epson’s lineup ranges from inkjet printers, printing systems and 3LCD projectors to industrial robots, smart glasses and sensing systems and is based on original compact, energy-saving, and high-precision technologies. 

Led by the Japan-based Seiko Epson Corporation, the Epson Group comprises nearly 72,000 employees in 93 companies around the world, and is proud of its contributions to the communities in which it operates and its ongoing efforts to reduce environmental burdens.


About Epson Southeast Asia

Since 1982, Epson has developed a strong presence across major markets in Southeast Asia. Led by the regional headquarters, Epson Singapore PteLtd., Epson Southeast Asia spans an extensive network of 10 countries, and is responsible for delivering and supporting Epson’s cutting-edge consumer and business digital imaging products to the customers of these markets through its comprehensive infrastructure of over 360 service outlets, 10 Epson solution centres and 8 manufacturing facilities.


About Epson Philippines 

Epson’s corporate presence in the Philippines commenced in 1998. It grew rapidly into a billion peso company in a span of a few years from its establishment due to its client-oriented approach in its business management style by its dedicated and innovative staff members and officers. Epson Philippines has an extensive network of 77 Authorized Service Centers nationwide with more than 200 dealers and more than 800 shops across the Country. For more details, please visit our website ( or our Facebook page ( 


For product inquiries and technical support, please contact Epson Customer Care at: Metro Manila:(02) 441-9030; Toll Free: ​1-800-1069-37766 (PLDT), 1-800-3-0037766 (DIGITEL) or visit the Epson Customer Care website: 



Lenovo A6000Plus: Only Php5,888 for Chinese New Year

Multimedia fans and headphone junkies have new reasons to stay engaged and get excited! As part of Lazada’s Chinese New Year campaign, the price of Lenovo’s best-in-class multimedia smartphone, the Lenovo A6000 Plus, is now retailing at just P5,999, a slash from its original price at P6,999. The promo offer is valid from January 26 to February 8, 2016.

Boasting a 5-inch HD IPS display and twin Dolby® Digital Plus speakers, the Lenovo A6000 Plus is ideal for multimedia and music lovers. It is powered by Qualcomm® Snapdragon™ 1.2GHz 64-bit quad core processor and runs on Android 4.4 OS (Upgradeable to Android 5.0 Lollipop).

Users can listen to music, stream movies, and stay productive all day with its 2300mAh battery and 4G LTE capability. For the photo enthusiasts, the A6000 Plus comes equipped with an 8 Megapixel auto-focus rear camera with flash and a 2 Megapixel fixed-focus front camera to capture special moments. 

* The Lenovo A6000 Plus comes bundled with a free back cover and screen protector. The now more affordable Lenovo A6000 Plus may be purchased at  

Here is the Lenovo A6000Plus  Technical Specifications:


Qualcomm® Snapdragon™ MSM8916 64-bit 1.2GHz Quad Core 

GPU: Adreno 306 400MHz 

Dimensions: 141 x 70 x 8.2mm 

Weight: 128g 

Materials: Polycarbonate

Colors: Black 

Type: Capacitive touchscreen, 16M colors 

Size: 5.0” (1280 x 720) HD IPS display 

Multitouch: 5-point multitouch 

Audio: 2x speakers, Dolby Digital Plus®, 3.5mm jack 

Card slot: Up to 32GB 

Internal: 2GB RAM  /16GB ROM 

2G Network:  GSM 850/900/1800/1900MHz 

3G Network:  UMTS 900/2100MHz 

4G Network:  LTE FDD Band 1, 3, 7, 20 (800/1800/2100/2600MHz) LTE TDD Band 40 (2300MHz) 

SIM Slots: Dual, Micro SIM 


Speed: LTE Cat 4 150Mbps (DL) / 50Mpbs (UL) 

WLAN: Wi-Fi 802.11 b/g/n, Wi-Fi hotspot 

Bluetooth: BT4.0 

Rear: 8MP auto-focus w/ LED flash 

Front: 2MP fixed-focus 

Sensors: Gravitation / Proximity / Light / Vibrator 

Radio: Yes 

GPS: Yes, with A-GPS support 

OS: Android™ 4.4 (Upgradable to Android 5)

Battery Type: 2300mAh (Li-polymer), replaceable 

Standby time: Up to 11 days (2G/3G), 11.5 days (4G) 

Talk time: Up to 22 hours (2G), 13 hours (3G) 4G voice not supported 

“Password sharing (among consumers) undermines on-line security” – Kaspersky Lab

Do you share your password? If that is common practice for your social networking, e-mail and banking, then you are in big trouble! You are putting yourself at risk from hackers, from thieves who would not think twice stealing any information that would link them to your financial accounts, your personal lives! If you are one of these consumers, then INSLASHOUT suggest reading this feature from Kaspersky…

“Nearly half (44%) of Internet users admit having shared their passwords with somebody or left them visible for people to see, according to the findings of Kaspersky Lab’s recent consumer surveys, one of which has 1,394 respondents from the Philippines.

This demonstrates a lack of cyber-savviness and could make it easy for cybercriminals to unlock and gain access into the online lives of consumers.

When asked about the importance of passwords, respondents were more likely to think strong passwords were necessary for the online services they valued most highly.

The studies found that according to consumers, the sites most in need of strong passwords were online banking (54%), email (44%) and social media sites (24%).

The list of the top three most important applications was almost identical, at 53% for online banking, 43% for email and 21% for social media sites.

Consumers also believe that online shopping and payment applications require strong passwords, but don’t place the same value on these sites.

Just 29% considered online shopping to be a personally important service, although over a third (38%) felt it warranted a strong password.

In addition, 29% agreed that online payment systems needed a strong password, with slightly fewer 23% regarding these services as personally valuable.

More worrying is the fact that although consumers agreed that online financial transactions require a strong password, over a quarter (29%) think there is no need to have additional protection for their personal credentials when using these services.

They expect the brands they shop with to provide all the protection they need.
Putting their personal information at even greater risk, a third (33%) of Internet users also admit to freely sharing passwords with family members.

44% have both shared passwords and left them visible to others. One in ten (11%) share passwords with friends and a surprising 6% with colleagues.

And, with over a third (38%) of consumers using only one email address for all of their needs, sharing that password with others could prove costly.

Should it get into the wrong hands, this password could unlock all information stored on that email address.

“Consumers need to be more cyber-savvy about passwords. Once shared, it is very difficult to know exactly where your password will end up. Our research shows that there is a real disconnect between the understanding of why we need strong passwords and the action people take to keep them safe. No one would expect a friend or family member to knowingly divulge a password, but by sharing passwords, consumers are increasing the risk of them falling into the wrong hands,” said David Emm, Principal Security Researcher at Kaspersky Lab.

This could give cybercriminals easy access to personal and financial information and hacked accounts can be used to distribute malicious links and files, harming others. At worst, entire identities could be put at risk. Even the most complex password is weak if it’s visible to others, so keep it to yourself,” he added.

To help users maintain the integrity of their passwords, Kaspersky Password Manager (a part of Kaspersky Total Security – Multi-Device) provides an extra layer of protection by securely storing all passwords and synchronizing them across all devices. The product remembers and generates strong passwords and has auto-logging capabilities for safer access to valuable applications, accounts and websites.

You can check your own level of cyber-savviness here: To read more tips on how to protect yourself online, click here:

*Data is taken from Consumer Security Risks Survey 2015 and Are you cyber savvy? Quiz.
What is Kaspersky Lab?

Kaspersky Lab is a global cybersecurity company founded in 1997. Kaspersky Lab’s deep threat intelligence and security expertise is constantly transforming into security solutions and services to protect businesses, critical infrastructure, governments and consumers around the globe. The company’s comprehensive security portfolio includes leading endpoint protection and a number of specialized security solutions and services to fight sophisticated and evolving digital threats. Over 400 million users are protected by Kaspersky Lab technologies and we help 270,000 corporate clients protect what matters most to them.
Learn more at”

WD/IBM announce new patent acquisition, cross licensing agreements

Western Digital And IBM Announce PatWestern Digital (NASDAQ: WDC) today announced that it has acquired more than 100 patent assets from IBM (NYSE: IBM). The parties also entered into a patent cross-license agreement. Terms of the transaction were not disclosed.

Patents acquired by Western Digital are in distributed storage, object storage, and emerging non-volatile memory. Western Digital expects the IP to further strengthen its technology leadership position and drive value creation for the company and its customers. The patents will augment Western Digital’s existing portfolio of more than 10,000 patents and patent applications.  

“This agreement reflects our continued focus on innovation and sets the stage for even more rapid advancement and commercialization of new data storage solutions,” said Mike Cordano, president and chief operating officer, Western Digital. “We are building on Western Digital and IBM’s long-standing relationship and look forward to future collaborations and business opportunities.”

“This agreement with Western Digital illustrates the value of patented IBM inventions and demonstrates our leadership in licensing access to our broad patent portfolio. We look forward to a productive relationship with Western Digital,” said William LaFontaine, general manager, intellectual property for IBM.

IBM has led the annual list of U.S. patent recipients for 23 consecutive years. More information about IBM’s patent leadership is available at: 


What is Western Digital? 

Western Digital Corporation (NASDAQ: WDC) is an industry-leading developer and manufacturer of storage solutions that enable people to create, leverage, experience and preserve data. The company addresses ever-changing market needs by providing a full portfolio of compelling, high-quality storage solutions with effective technology deployment, high efficiency, flexibility and speed. Our products are marketed under the HGST and WD brands to OEMs, distributors, resellers, cloud infrastructure providers and consumers. For more information, please visit and