Pushing for the practical Michaela fashion line’s shopper value 

The MICHAELA Woman is focused, driven, and knows what’s modern what’s worth buying. Like MICHAELA, she opts for products she can be proud of. She prides herself with its range of trendy but practical, stylish but fashionable range of women’s products (apparel, bags and pouches, wallets, umbrellas, footwear, and more) – all of them of superior quality, but are reasonably priced, eco-friendly, and competes with more expensive designer brands. Now on its 12th year of success, proving that humble hard work while aiming for the practical and the fashionable; it perfectly appeals to the MICHAELA woman’s need for simple, but dignified and reliable products. 

Professional Italian designers conceptualize each bag so that they’re unique, exquisite, and of top notch quality while promoting the use of natural leather and other high grade raw materials. It also takes into great consideration the brand’s preference for timeless look. Each bag is a joy to look at and to hold, a blend of utility and taste. It is in this manner which makes the bags appealing to buyers in Europe, the United States, and ASIA, particularly in Hong Kong and in the Philippines. Also, MICHAELA knows that their target market both have elegant tastes and have learned from life experiences – hence the brand’s focus on a timeless, dignified design combined with utility and unmistakable quality just fits the shoe.
Since the company’s beginnings in 2005, with the first MICHAELA boutique at Juan Luna street, Binondo offering their first line of lady’s bags, Goldnines International Co., Ltd., the company behind MICHAELA, has expanded operations into the Visayas and Mindanao regions. Fast forward 12 years later, it is now among the staple choices for women’s bags and other women’s items.
“The “in” thing will not always be equal to value for money, and both the brand and the MICHAELA woman understands this. That’s why, over time, Michaela has become a metric for Filipina fashion – the product lines adapt to change but set the trend, come out with noticeably fashionable designs, but always highlight quality build and durability alongside a dignified look,” Julie Yeo, Vice President, Goldnines International Co., Ltd.
Just as the MICHAELA woman knows what she wants and will continue to thrive, so, too, with the MICHAELA brand. Right now, MICHAELA can be found in all 103 major department stores in Metro Manila and provincial booths. Metro Manila alone has 25 MICHAELA boutiques. Sarah Geronimo, who everyone in the archipelago knows at a glance, is the brand’s ambassador, and continues MICHAELA’s inertial presence. The brand is also starting to expand into men’s products, starting with apparel and belts. 
The MICHAELA 12th Anniversary Revolution happens on September 30, 2017, 11am to 7pm, at the Event Center of Robinson’s Place Manila. Joining the celebration will be Sarah Geronimo and Jak Roberto; Michaela’s official endorser and brand ambassador. The event will also feature Alex Baltazar, Theo, DJ Vinzon Verdan, Jedidiah Maigue, and the Power Movers Dance Company.

Philippine General Hospital strengthens national rare diseases program, fourteen hospitals to get specialize RD training

by E. Lorete / http://inslashout.wordpress.com / http://inslashout.blog.com

Fourteen government hospitals will get specific training for rare diseases. The project piloted by the Philippine General Hospital (PGH)’s Care for Rare campaign, aoms to bring greater public knowledge and attention for people suffering from rare diseases. PGH will spearhead medical training not only for medica practitioners but for people in the medical service profession, increasing rare disease trained personel that will specifically assist needs of patients in far flung provinces. “PGH is doing campaign so that eventually we can give quality medical health care through networking and teamwork rendered by competent, compassionate and ethical health professionals,” said UP Manila Chancellor Dr. Carmencita Padilla. National program includes leadership healthcare training and research that speciically impact on health policies, in particular the Republic Act No. 10747 or The Rare Disease Law. “The law will help specifically patients suffering from rare disease. Implementing guidelines for law, which is being prepared by the Department of Health (DoH), will be provided for law’s proper implementation.” The law brings national attention and awareness on the impact of rare diseases among people and, more improtantly, how families and communities can help realize the spirit of the law. In the Philippines, a disease is considered rare if it affects 1 in every 20,000 individuals or less. It is medically deiined when disese nature is hardly known or when only a few medical professionals are aware of these disorders and how to diagnose and address “It (Rare Disease Law) provides for special mediical needs of patients suffering from any rare diseases, those needing medical attention from medical specialists. It is a constant struggle for RD patients to get medical attention the campaign is working on tirelessly to address their specific need,” said Dr. Padilla. The UP Chancellor was referring to RD doctors, despite their medical expertise, involvement in seeking donor constantly to augment the needs of their RD patients. “Rare disease situation in the Philippines is no different from what other countries endure. It needs public attention so it could be properly addressed with the right medical expertise available,” said Dr. Padilla. Medical attention is generally elusive for people with RD. “It is not a health priority, which is why RD campaigns are necessary for government and private to help in effective identification and diagnosis of rare diseases in the Philippines.” The PGH is the country’s foremost medical attention offering RD medical expertise. “It needs to spread to other provinces represented by the 14 hospitals identified for the program by the Department of Health (DoH).” The health department believes a comprehensive healthcare program, accompanied by genuine respect for life, the national campagn for RD should work as a networking and shared community responsibility.    

Aswang: Resurrected for Digital TV, Modern Graphic Content Themes

In Focus: Tabi Po (Horror Aswang Series

Cast: Phoebe Walker, Aj Muhlach, Luis Alandy, Jourdanne Castillo, Lou Veloso

Director: Paul Basinillo 

by E. Lorete / http://inslashout.wordpress.com / http://inslashout.blog.com

The Aswang mythology is probably one of the most sought after Halloween underworld character that is originally Filipino in concept, taste and execution. It is a running storyline that is been given a deserving makeover with Tabi Na Po, which is the same hit graphic novel given life into a serial horror series aired exclusively on Sari Sari channel on the Cignal cable channel. Modern cable TV, apart from the usual slew of American canned programming, has learned to evolve with its brand of Filipino storyline seeding public interest. Not that cable TV is a dying tuning choice, but what Tabi Po, which has been shot, edited and graphically designed for trending, gives new light into what everbody’s concept of grandmother’s verbally told scary tales of the origin of the Aswang. It is a running folklore that has captured the internse imagination of every Filipino who grew with tale getting passed on through verbal display, and with resounding imaginary impact to anyone learning the many facets of the Aswang origin. Tabi Na Po, a term elderly tell wandering grand children to utter each time they unintentionally disrupt a forested area outside their footpath for their protection, explores the Aswang in a periodic setting. It usually set up in a far flung barangay experiencing unexplained deaths, one characterized with brutality finding missing human organs specifically the heart and liver, which everyone knows is the blood thirsty creature’s source of immortality. But there is more explored to that elemental folklore tale effect, giving the Aswang its more human figure blending imaging that allows them to escape the community’s wrath. Tabi Na Po digs deepest into the Aswang’s existence, suggesting a mythical birth that associates with wilderness. How that came on for a comic plotting is a mystery shaping with teasing prospect, explaining Tabi Na Po’s popularity in the graphic sense. Producing that for TV offered something else entirely, exposing the Aswang’s unexplored habitat, features and how these creatures skillyfully live across a defining lineage. Tabi Na Po suggest, given the Filipino’s penchant for closely knitted family ties, Aswang concept thrives because these creatures engages in a purely community family setting. It has rules, heirarchy and to that effect a displaying despair. It has been given a deeper social emphasis, a concept that already seeded into the millenial horror concept for entertainment. It is not a bad thing since Tabi Na Po’s wildly thought out Aswang makeover is leading the classic folklore storyline to a younger reading public willing to follow on the Aswang. Featuring a great ensemble of theater to mainstream character players, Tabi Na Po is able to reach out with confidence to a fresh audience out to discoiver the scary path we all endured the day grandma told the Aswang story like it was existing in our neighborhood. Tabi Na Po is a six part series designed to graphically compliment what the comic strip did to catch up with picky mindset of the millenial graphic novel fan base market.     

PayMaya, Smart further QR code based payment’s availability

Cashless payment is here! It is a good alternative to paying cash, which is not always, unsecured and you get to pay exactly what your bill statements demands. Making that payment system more easy, if not practical, PayMaya, telco Smart has expanded public nationwide access Quick Response (QR) code payments via app in the Philippines. PayMaya Philippines further that announcing the scan-to-pay technology is now available across the country, more importantly in Smart Stores and select merchants in key cities now allowing consumers to conveniently pay by simply scanning QR codes through their PayMaya app.

Well, here is more, and customers can benefit getting service eventually all thpes of payment billings.
Smart subscribers have a new means to transact with their accounts as Smart Stores all over the country are now equipped with PayMaya QR technology. PayMaya is also enabling merchants in communities starting with canteens in partner schools like STI and commercial establishments in cashless cities such as Muntinlupa and Malabon. Similarly, PayMaya is also tapping popular merchants in SmartSpots already enabled by WiFi connectivity in key cities such as Baguio, Cebu, and Davao.

In the near future, payments enabled by PayMaya will also be accepted online and in-store in popular food chains, supermarkets, and malls such as McDonald’s, Army Navy, Domino’s Pizza, and Gaisano Supermarkets, among others.
To further bring the technology to more users, Smart and PayMaya are also set to equip Smart retail partners down to the sari-sari store levels with the payment technology.
“As PayMaya continues to grow nationwide, we take a giant step for our customers by making QR code payments available to all kinds of merchants. PayMaya is the leading digital payments wallet and on the merchant side, this will reinforce our position as the top mobile payments acquirer in the country,” said Orlando B. Vea, President and CEO, PayMaya Philippines and Voyager Innovations.
“Convenient and secure cashless transactions complete the digital life experience of people and communities. Equipping our Smart Stores, partner merchants, and retailers with PayMaya’s innovative platforms is a step in making our vision a reality,” said Eric R. Alberto, Chief Revenue Officer, PLDT and Smart.

Existing technology, new use cases, right conditions

QR code technology has been in use for quite some time with many applications already in the market. However, wide adoption for payments had been previously hampered by various factors, such as lower smartphone and internet usage.
The technology has now taken off around the world, with payment providers in various countries introducing use cases for adoption. Globally, Tencent’s WeChat app is the leader with close to a billion active users, most of them residing in China. Similar to PayMaya, every time their app is downloaded, so too is a QR code reader as the feature has already been integrated.
In the Philippines, the growing smartphone and internet penetration is now being complemented by digital payments adoption, pioneered by PayMaya. It has made payments integration capability via QR codes available and is now accelerating consumer acceptance, as it further builds up and reinforces the payment ecosystem and infrastructure across the country.   
It takes a village to make ‘cashless’ work

“For any kind of digital payments technology to be widely adopted, it is important to foster the right conditions and build the ecosystem. PayMaya is already leading the market toward this direction. Along with the strongest network of PLDT and Smart, we are seeing digital financial inclusion in action,” said Manuel V. Pangilinan, Chairman of PLDT, Smart, Voyager Innovations and PayMaya Philippines.  
PayMaya Philippines is the digital financial services arm of PLDT and Smart’s Voyager Innovations. Its PayMaya wallet, accessible via mobile app and Facebook Messenger (@PayMayaOfficial) that comes with a virtual and physical Visa or MasterCard, is now the preferred prepaid payment by the millennial market.

Any mobile subscriber can simply download the PayMaya app from the Play Store or the App Store and load up their wallet at any of the more than 15,000 reloading stations nationwide, which include SM Business Centers, Robinsons Department Stores Business Centers, and 7-Eleven, Petron stations along NLEX and Ministop outlets with Touchpay Kiosks, UnionBank ATMs, Shopwise, Wellcome, 2Go outlets, Smart Padala centers, Palawan Pawnshop, and online banking via BDO and UnionBank.
PayMaya is also the platform of choice of local governments, enterprises, and schools for disbursements and ID plus payments cards. PayMaya-enabled ID plus payment cards are being used by Balanga City, Malabon City, Malolos City, Muntinlupa City, Catbalogan City, and Tacloban City, as well as by schools such as STI.
Meanwhile, PayMaya Business, the company’s system solutions provider that allows businesses to receive online and card payments anytime, anywhere, is now the top mobile payments acquirer powering companies such as Cebu Pacific, Lazada, Meralco, Metro Pacific Tollways, Philippine Airlines, Smart, and Zalora, as well as numerous other merchants. Completing the cashless ecosystem is Smart Padala’s largest money-in/money-out remittance network.
Complementing PayMaya’s digital payments is the financial technology or fintech platforms of Voyager’s FINTQnologies, Inc. (FINTQ). FINTQ enables banks and financial institutions to expand the reach of their services through digital lending, banking, and micro investment platforms such as Lendr, PeraAgad, Mobile Loan Saver, and iNVSTR. FINTQ has processed over P21 billion worth of disbursed loans since it started in 2015. The Voyager’s fintech arm now has the most extensive digital lending footprint covering 100% of 81 provinces, 90% of 145 cities and 15% of 1490 municipalities including low-income areas.
For more information about PayMaya, INSLASHOUT suggest visiting the website http://www.paymaya.com or engage with brand on social media at: facebook.com/PayMayaOfficial, twitter.com/paymayaofficial, and instagram.com/paymayaofficial. Get customer support at @PayMayaCares on Facebook.


Globe brings real time cable entertainment with Roku powered streaming dongel

by E. Lorete / http://inslashout.wordpress.com / http://inslashout.blog.com

Craving to watch on-line entertainment contents from on-line streaming sites like NetFlix on your flat TV screens? You are not alone in that experience, but get a life since Globe, along with telco’s inked relationship with streaming technology Roku, gives you every reason to see same content on that idle flat TV resting on your home salas. Globe is releasing a dongel that allows direct access to smart TV features connected to your home broadband. Dongel is designed for an HDMI plugged in to play mode, giving any TV instant content display instead of watching content from the small screens of your mobile devices. While on-demand content from Netflix, HOOQ are normally solicited through a mobile device with data access, this HDMI fitted dongel gives you option to watch same content on a big screen. It works with flat TVs without smart TV features. What it does is convert TV into a multi channel working smart TV that you can operate with a designated Roku powered remote control. It bridges out from Google’c Chromecasting, a similar technology that allows you to cast mobile live content from a smartphone directly to a live smart TV using the internet. Roku powered dongel Globe is offering gives you instead more entertainment application options normally enjoyed with your pocket size smartphone, in a bigger HD transmitting flat screen without any technical conversion necessary to execute digital entertainment platform execution. It is a great choice for people who simply want a bigger screen to watch all their mobile contents, and you can have free access to premiium channel sites like NETFLIX and HOOG for a few months after purchasing. HDMI entertainment dongel you can get for a meager P50 monthly fee add on to your existing broadband postpaid plans. Entertainment content is braodcast sweetly on Full HD imaging. It is fantastic for gaming, watching blockbuster movies and TV series and alternative features contents released overseas for streaming in real time platforms. Dongel offers alternative choice for consumers wanting to see their mobile entertainment extended swiftly to the screen of their home sala flat TV screens without the usual connectivity fuss. Dongel, since it is powered by Roku, gives you more international programming cable options for your family to enjoy this long holiday season.

GCash takes cashless payment to mainstream mall shopping market

by Edsel Lorete / http://inslashoutwordpress.com / http://inslashout.blog.com

Mall shoppers had a first hand experience of cashless purchases through GCash, Globe Telecom’s debit card offered to Filipinos without credit card access. Globe Telecom, which turned the Ayala Glorrietta Mall into cash free pilot hall for GCash’s cashless purchases, which is no longer limited to specific stores with that swiping ATM type machine. GCash, for those who already have the application activated on their mobile devices, works using bar coding technology system. It is what makes purchases easier, since buyers need to only open their GCash app to enter a debit. It is a scan to go feature that lets you pay exact item price point, no changes needed. GCash, which invited a group of traditional and digital media practitioners, demonstrated how easy payments are rendered without opening a wallet, avoiding contact with money. Purchase rendered through this debiting application needs live data to execute a sale. Globe Telecom believes, since most Flipinos are relatively on line or have data acceess through their mobile devices, Filipinos learn the easy, safe and protected way to make shopping purchases is through GCash. What is best about GCash is that it can be loaded with funds from a convenience store like you would buying internet data service loads for daily internet consumptions. It cuts through the long cashier lines, and it ensures you pay correct amount for any purchases. GCash has an active 25/7 hotline customers can phone access, talk to a real service representative who is informed, can guide you outright for things like trouble shooting your account’s encrypted coded digital password. Security extends to family members using GCash to receive things like payments, mobile loads or even your children’s allowance without needing to dole out cash physically. Absence of money in transaction, particularly in a mall setting that includes messy holiday sales prone to theft, doing cashless payments is a welcome alternative. Technology engages with a mobile QR Codes you can swipe to check GCash balances you can set to print for documentation. Globe has set up GCash terminals in Ayala Malls offering a variety of payment and fund transfer options. Terminal does not allow withdrawals but forward your account’s fund to another GCash account from these terminals. GCAsh app, in case when smartphone bearing your app is stolen, is security encrypted allowing you to change password outright from another mobile phone with same application. What is best about GCash, and Globe Telecom said this QR Coding access system will eventually reach out to passengers riding the MRT, is the convenience it brings for people worried about their money’s safety when publicly transacting for needful things like grocery purchases. GCash made it simplier, allowing you to pay with a single transaction application to small or bundled items you happen to fancy getting. That choice, which is expected to hype cashless payments among general consumers without credit access or bank accounts, for their day to day needs like paying for domestic bills, food purchases and medicines.

Digital Transformation is a matter of survival – Globe CEO Ernest Cu

More than usual call, text, and data …the Philippine Telco indistry is evolving into a whole new entertainment and digital services fuelling mass interest. Inslashout details with this feature straight off Globe Telecom’s turf.

Globe President and CEO Ernest Cu shared at the recently concluded DigiCon 2017 that in order for a telco business to survive nowadays, digital transformation is a must.


“We actually declared that the telco industry as we know it is dead. Calling, SMS, long distance, all that is going away in favor of what is the digital lifestyle of the Filipinos,” said Cu as he narrated the company’s shift from a telco business, to a full-on entertainment and digital services provider in order to meet the rapidly changing and growing demand of customers.


“That’s why you see that everything we’ve done ever since that declaration has been towards empowering the Filipino digital lifestyle” Cu added.


Cu said that going digital should be done not just for the sake of going digital, but as a means to deliver experiences for customers. “It’s a matter of understanding the consumer. Where they’re headed, and what they need to empower that desire. And a lot of it really is about digital,” Cu said.


He also talked about the rapidly changing needs and behavior of customers on watching video. “Based on our analysis of our network, we understood that people want to view content in a different way now. They want it on demand, they want it when they have the time, they want what they want when they want it” he shared.  


He even added why it was crucial to partner with Over-The-Top (OTT) services to ensure survival in the digital era through alternative revenue sources. “When we foresaw that consumers are wanting to use things like WhatsApp, Viber and FB messenger, instead of competing against them, we embraced it. We were the first partner of Viber in this country. Imagine partnering with someone trying to destroy your revenue stream. Imagine partnering with an entity that gives away their service for free called Facebook. At the end of the day, all came about and the formula worked. They stimulated the use of mobile data in the Philippines, and stimulated it quite a lot” he said.


Going digital is not without pains as Cu narrated organizational challenges in digital transformation. “We’re not perfect yet. You know at Globe we sometimes laugh at ourselves because at the office, we still have a lot of non-digital analog ways. The joke in Globe is our travel authorization. I actually recently mandated that I will not accept any travel applications if it’s not made through the portal that we’ve created” Cu said. “Sometimes it’s a matter of will to make that happen.”


Cu reminded that understanding the human element is key to digital transformation. “Human beings flock to what they like. If you deliver what they like they’re going buy it. If you keep repeating it, your business will grow over time. It’s a very simple thing we did at Globe to bring us to where we are today” Cu said.