Lovely Boracay 2019 gets Smart LTE boost

Tourists and residents of the newly rehabilitated Boracay island can experience improved connectivity as PLDT wireless subsidiary Smart Communications Inc. (Smart) boosts and expands its network to support sustainable tourism on the island.
Smart is also staging the week-long Smart Love Boracay festival, which aims to showcase improvements on the island after its closure for rehabilitation last year. 
To date, Smart has already deployed Long Term Evolution technology to 83% of its Boracay sites. Of these LTE sites, 80% have been further upgraded to LTE-Advanced, which gives customers an even faster mobile data experience for better video viewing and mobile gaming, for example.
Smart is also set to expand its LTE coverage and capacity across the island to better serve beachfront hotels and restaurants in the Philippines’ premier tourist destination.
“Through our continuing network upgrade efforts across the country, we are empowering tourists, residents and local businesses alike by providing them with quality connectivity wherever they may be,” said Mario G. Tamayo, PLDT and Smart senior vice president for Network Planning and Engineering.
“With our expanded networks, tourists can share the beauty of Boracay to the world, enjoy a better video streaming and mobile gaming experience, as well as access key online services like banking and e-commerce while on the island,” said Tamayo.
“Local entrepreneurs can also leverage social media to boost their respective businesses now that Boracay has been reopened to tourists,” Tamayo said, adding that with better connectivity, searching and booking restaurants, hotels and other activities online are just a tap away.
Sustainable tourism
Apart from enhancing connectivity on the island, Smart is also supporting sustainable tourism through the week-long Smart Love Boracay event in partnership with the Department of Tourism, Department of Environment and Natural Resources, Department of Interior and Local Government, the Provincial Government of Aklan and the local government of Malay.
The event, which runs from April 26 to May 1, aims to celebrate Boracay’s reopening and to promote environmental awareness among tourists. The week-long celebration will feature a beach clean-up activity, as well as talks and activities on sustainable tourism.
Street parties, parades, and the week-long Boracay Food Fest also aim to highlight the artistry and creativity of Boracay’s local artists and businesses.
Upgrade to LTE in Boracay
To fully enjoy the improved LTE network, customers are encouraged to upgrade to an LTE-capable smartphone and an LTE SIM. All Smart, TNT and Sun subscribers can check if their SIMs are LTE-ready by texting SIMCHECK to 5832 for free. They can also check if their location is LTE ready by accessing
Smart, TNT and Sun customers can also easily upgrade to an LTE SIM without changing their existing number by going to a nearby Smart Store or through an LTE-Ready Self-Service Upgrade SIM, which is available for P10 at Smart loading partners nationwide, with free 1GB data valid for three days upon upgrading.
First in LTE
Boracay was the site of several technological firsts for Smart as well as the Philippines, including the firing up of LTE in 2012 and the deployment of LTE-A in 2016, in anticipation of the rise of bandwidth-heavy services such as video streaming and gaming.
Today, about 70% of Smart’s LTE sites across the country are already on LTE-A, including major towns and cities like Paoay in Ilocos Norte, Baguio in Benguet, San Fernando in Pampanga, Calamba in Laguna, Antipolo in Rizal, Puerto Princesa in Palawan, Naga in Camarines Sur, San Jose in Antique, Bacolod in Negros Occidental, Tagbilaran in Bohol, Lapu-Lapu in Cebu, Ormoc in Leyte, Dipolog in Zamboanga del Norte, Koronadal in South Cotabato and Davao City, to name a few.
As of end-2018, Smart has increased the number of LTE base stations nationwide by over 86% year-on-year to about 16,200, while the number of 3G base stations also increased by 17% to about 11,500. This massive deployment has enabled Smart to provide mobile broadband in at least 90% of the country’s cities and municipalities.
PLDT’s expansive fiber network, now at over 244,000 kilometers, also supports Smart’s mobile network by providing high-capacity links to cellular base stations.
PLDT and Smart are undertaking another massive capital expenditures program for 2019 by allocating up to P78.4 billion budget this year, P20 billion higher than the previous year, to push further the companies’ already significant network advantage.

SM Southmall launch new Director’s Club Cinema, in time for Avengers:Endgame

SM Cinema’s director’s club cinema just got bigger! It opened a new branch at SM Southmall.

Get ready to experience movies like no other as SM Cinema’s premier movie theatre opens in Las Piñas. Each Director’s Club Cinema has 48 Ferco leather recliners, strategically-situated pods for improved privacy, an in-house butler service, and an exclusive food menu for the utmost comfort, luxury, and convenience to keep you glued to your seat. 

Utilizing the latest technology in digital surround sound and quality projection, the theatres are equipped with the full audio atmosphere of Dolby Atmos, featuring moving audio that flows in breathtaking realism, and the latest CP2320-RGB pure laser projectors from Christie – both bring extraordinary clear-cut audiovisuals to hype up the senses with every blockbuster title.   

The new Director’s Club Cinema at SM Southmall opens just in time for the release of the most anticipated movie of the year, Avengers: Endgame. Catch your favorite Super Heroes as they work to restore order back to the universe.

To further celebrate the opening of the newest luxury cinema in the south, SM Cinema will be giving free popcorn and drinks for every Director’s Club Cinema ticket purchased from April 24 to 28.

For more exciting offers and bookings, visit the SM Cinema website, or download the SM Cinema app through the App Store and Google Play. You may also follow /SMCinema on Facebook and @SM_Cinema on Instagram for more information and updates!

Radiowealth Finance: Expanding Loan Offering with Carmudi

Buying a vehicle soon? You might want to read this mototing business feature before making that transaction. 

Owning your first (or even your 3rd) vehicle is one of the major investments that used to take years and years of saving up. After saving up for the downpayment, you still have to tackle a lengthy, confusing, and exhausting loan application process.

Radiowealth Finance breaks down the boundaries to car ownership through a collaborative partnership with Carmudi, the Philippines’ #1 Online Automotive platform, in its aim to fast track vehicle ownership, especially among the majority of Filipinos who are in the market to purchase pre-owned vehicles.

Since its launch, Carmudi changed the way vehicle buyers and sellers do business online by facilitating quicker and more convenient transactions between verified, reputable sellers and prospective buyers of new and pre-owned cars. With its global reputation and international leverage, Carmudi offers quick and convenient access to thousands of certified listings, enabling buyers the best automotive bargain they can get.

Filipino car buyers are diverse but all of them have two common goals in mind—to get the best deal and drive home a good quality car. These are two of the most important things that Filipino car buyers take into consideration whenever they are shopping for cars. As such, Carmudi Philippines wants to help Filipino car buyers in scoring the best bargain and owning a good quality car. Carmudi Philippines’ online platform features tons of car listings ranging from brand-new to used cars, in fact even motorcycles and commercial vehicles. Online car shoppers can use Carmudi’s search tool to narrow down the list of cars according to his/her preference. You can adjust the price range as well as select the car brand, model, year, condition, color of the vehicle, among others. Overall, Carmudi Philippines wants to make your car buying experience more convenient and efficient.

Backed by a 55-year legacy as one of the country’s pillars in the financing industry, Radiowealth Finance Corporation (RFC) will open up its wide inventory of vehicles for sale in the Carmudi’s platform, which operates under a high level of transparency through professional photos, updated listings, detailed descriptions, reports and rankings for 100% of its vehicles in each market. In addition, RFC will also make available the company’s easy loan facilities through its newly-launched website at 
“In our goal to provide innovative solutions for our customers to attain their dreams on vehicle ownership which would ideally assist the quality of their day to day lives, novel partnerships with usually traditional industries like the auto-financing sector takes us closer to that attainment. Carmudi continues to be a maverick in automating auto ownership from a person’s aspiration to buy a first car up to the time he/she would be selling this to buy a new one and everything in between. Synergies with like-minded organizations like Radiowealth Finance helps us lay the ground for these innovations. Thus, the buying public could be expecting more novel services and products from this partnership,” Cholo Syquia, Carmudi’s Managing Director explains.
Over the years, Radiowealth Finance has continued its track record of serving the needs of Filipinos by offering financing products and services that empower its customers to achieve their dreams without sacrificing basic everyday necessities.  

Today, Filipinos can access these products and services through more than 100 branches and business centers nationwide.

“Our commitment is to promote inclusion among the majority of Filipinos who are tired of arduous loan processing. Whether it’s for a house, a car, or investing in business, we continually study, develop and offer financing products and services that are essential to the market’s need. In line with this is the company’s expansion not only through our branches and business centers throughout the country, but also through our digital presence to ably service the growing number of netizens who look online to search and find what they need and want,” explains RFC Digital and Marketing Communications Manager Ruchell Salas.
For more information on how RFC can give you credit that you need, when you need it, you may visit Visit to start shopping for good quality cars.

Brother: Turning E-Waste Around

Brother Philippines offers opportunity for savings from e-waste—and a way to deal with unwanted electronics the right way
It’s not uncommon for Filipino households to have one or two printers, copiers, scanners collecting dust from misuse. They might have upgraded to better models, found repair costs too expensive for a malfunctioning machine, or have no further use for the items. More often than not, these households found it too inconvenient to dispose of the machines—too bulky to throw out with the trash and virtually nowhere to pass them over for recycling.
E-waste disposal can be a challenge—especially since the components within machines cannot be simply categorized to non-recyclables or biodegradable. At some point, we need e-waste disposal experts to come in and help.
Finding an opportunity to provide a little help for Filipino households with their e-waste dilemma, Brother Philippines initiated regular trade-in promotions, currently dubbed the “Switch to Tank” promotion, encouraging customers to use the genuine Brother Ink Refills only.
“The mechanics we’ve always had are very simple,” said Glenn Hocson, Brother Philippines President. “We ask customers to bring in their unwanted printers, copiers, fax machines, and scanners to select location, which will garner them discounts for their next printing equipment. Not only was this promotion a good opportunity for us to allow customers to try and purchase our products for less, but also for them to properly dispose their unused machines sitting around in their homes.”
For several years now, trading in machines for a Brother model of their choice enabled customers to experience all the practical yet impressive features of these products for themselves. But what happens to the machines that Brother Philippines collect?

“The trade-in events are a good way to boost sales,” shared Mr. Hocson. “But at some point, we have to think about the proper disposal of the machines brought to us. Obviously, we can’t store these in our own facilities or just throw everything out for the garbagemen to collect. So, we worked with a local e-waste, DENR-accredited recycling company, HMR Philippines, to help us responsibly deal with the machines our customers traded.”
HMR Philippines takes the traded machines from Brother Philippines, and break each machine down to its individual parts. Anything that can be reused safely (without potential risk of harm) will be saved for recycling, and the residual materials will be passed on for final treatment with another service provider.

We made sure that our e-waste recycling partner will not just take the machines off our hands, but is also accredited in handling, transporting, and actually disposing the e-waste properly,” added Mr. Hocson“. It’s a small step toward becoming fully green, but along with our push for refill-tank printer systems to reduce waste from consumables like cartridges, we hope to contribute to efforts to help the environment.”
To learn more about the brand and its products, visit the Brother Philippines website at, like its Facebook page (, and follow @BROTHERPhils on Twitter and @BrotherPhils on Instagram.

Three easy steps to load PLDT Home Wi-Fi

PLDT makes it doubly easy, even a child can do this configuration, to get on-line and enjoy PLDT’s fast Home Wi-Fi. Here is how it works in just three easy steps.
First up, your PLDT Prepaid Home WiFi comes with free 10GB. That’s valid for seven days and perfect for sharing with your family at home. 

You can also easily track your data balance by just going to the Prepaid Home WiFi dashboard through these easy steps: (1) connect to PLDT Prepaid Home Wifi; (2) visit; and (3) Click view balance.
Easy, right? Once you’ve used that up, you’re definitely going to want to reload it so here’s a handy guide to help you do just that.

And for the final step: Enjoy! Seamlessly surf, stream, shop, download, video call or play games with the Philippines’ fastest LTE, tailor-fit for the home. You can also share it and connect up to five devices to your PLDT Prepaid Home WiFi.
For more information, INSLASHOUT suggest visiting the official or visit your nearest PLDT Sales and Service Center to inquire.

Samsung launch special Avengers themed Galaxy phone smart covers

Spike your Avengers: EngGame summer thrill with these cool accessories from Samsung.

Power up your Samsung Galaxy smartphone with limited edition Samsung Galaxy Friends x MARVEL Smart Covers! Live the superhero experience 24/7 with smart covers for the Samsung Galaxy S10e, Galaxy S10, Galaxy S10+, and Galaxy A50.
Once placed on select Galaxy handsets, each Galaxy Friends x MARVEL Smart Cover instantly changes the smartphone’s themes, icons, and interface according to the superhero featured on the case. A variety of designs are available like Iron Man, Captain America, Spiderman and Avengers, depending on the smartphone you have. From April 19 to May 19, 2019[1], be one with the Avengers and get a FREE GMOVIES Voucher for each purchase of these Galaxy Friends x MARVEL Smart Covers.
For more information about these exclusive promos, visit

Globe myBusiness open designated corner for digital entrepreneurs (MSMEs)

To help businesses in their digitalization journey, Globe myBusiness takes its partnership with micro, small, and medium enterprises (MSMEs) to the next level by establishing the Globe myBusiness Corner, a dedicated area in select Globe Stores which features an interactive entrepreneur’s corner and special one-on-one consultation sessions every Tuesday.
“Part of accessibility is the visibility of Globe myBusiness in Globe Stores which is a major touchpoint of MSMEs for their inquiries. It plays a critical role in serving MSME customers through their journey, being a trusted business channel and an experience hub,” said Cleo Santos, Sales Head for Globe myBusiness.
She added: “As the MSME arm of Globe, it is our goal to help every enterprise reach its full potential through industry specific tips, lessons from experts in the field, and business solutions tailored to every business owners’ needs. And part of that responsibility is to ensure that we are accessible nationwide”
With this new addition to the Globe Store, entrepreneurs will be able to “explore” the “Robot GIO” or Globe Information Officer for a short business assessment. During the session with GIO, the entrepreneurs will be asked to answer a series of questions to help them identify their business’ digital level. There will also be available consultants every Tuesday who can discuss their answers with them.
Once done, entrepreneurs can proceed to “engage” with an interactive LED touch screen to assess and determine the solutions that fit their business and other important details. Then, they can visit the “experience” table where they can try various Globe myBusiness solutions such as GSuite, Vehicle Tracker, Auto SMS Blaster, Prepaid Internet and Go Canvas.
The Globe myBusiness Corner is initially available in Globe Stores located in Greenbelt 4, Robinsons Galleria, Robinsons Manila and will soon be opened in Ayala Cebu and Dasmariñas, Cavite.
Aside from the Globe myBusiness Corner, Globe myBusiness also introduces “Globe myBusiness Tuesdays” or the SME Negosyo Day to ensure continuous mentoring for entrepreneurs who may want to increase their knowledge base when it comes to doing business. This is on top of the workshops and information shared through Globe myBusiness Academy.
These MSME Experts will be on hand in all Globe Stores to assist entrepreneurs with their concerns, adding a personal touch to their Globe myBusiness experience. These experts can help business owners determine their digital acuity and knowledge and discuss with them thoroughly plans or solutions that are tailor fit to their needs and requirements.
To complement that, Globe myBusiness is also offering a seamless, hassle-free way to apply for a Globe myBusiness Internet connection to help entrepreneurs fast-track their business’ tech savviness.
Entrepreneurs who wish to have Globe myBusiness Internet for their business will only need to present any valid ID, fill out an application form and be ready to experience the Globe myBusiness Unli Internet of up to 5Mbps starting at P1,699 a month.
Globe myBusiness also offers The Plan for mobile for only P1,499 a month where MSMEs can enjoy Unli All Net calls, Unli All Net texts, and 1.5Gb of mobile internet for 24 months as well as a free DUO landline for 12 months. Those who will avail of The Plan from any Globe Store until June 30, 2019 will also get an additional 2Gb of mobile internet for free for 24 months.
“We are doing all of this because we are trying our best to make it easier for MSMEs so they can spend more time with things that matter most to them. We would really like to be true to our Globe Purpose where we see a Philippines where families dreams come true, businesses flourish and a nation truly admired,” said Santos.
Globe myBusiness is the trusted digital business partner for Filipino MSMEs. Regardless of size, industry and where they are in their business journey, Globe myBusiness always finds a way to guide and empower these micro, small and medium enterprises towards success.
To know more about Globe myBusiness, visit